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12 May 2017

LEADING HIP HOP STAR CASSPER NYOVEST PARTNERS WITH CÎROC

Cassper Nyovest offers fans an all-access-pass into his life in the most exclusive locations, with the hottest people at the country's biggest parties

SA’s number 1 luxury Vodka, Cîroc, has partnered with Iconic hip hop star Cassper Nyovest to bring consumers #ONARRIVAL celebrations. The year-long campaign brings exciting “arrivals” at the biggest music & lifestyle events and on trend party locations.

From dropping the biggest hip-hop albums and scooping coveted awards, to filling up shows with unprecedented sold out performance; and most recently the debut of a much anticipated single, Tito Mboweni – Cassper’s successful career and glamorous lifestyle is truly a celebration of what’s hot. His bold passion and lively character has made him one of the hottest musicians in the industry, and the perfect embodiment of Cîroc’s playful luxe attitude.

Exclusive moments with Cassper will be shared across Cîroc social media platforms throughout the year, giving fans access to the ‘must see’ and ‘must be seen at’ party destinations and iconic cultural events - from album launches and tours to the next "fill-up" celebrations.

Cassper comments, "It's such an exciting moment for me to be a part of the Cîroc family. We all know my ambition is to be and stay number 1 so partnering with SA’s number 1 Luxury Vodka, which is all about celebrating successes, was more than perfect for me. I really do believe in celebrating life at every moment and I'm looking forward to bringing Cîroc and my fans along on my journey and giving them behind-the-scenes access to the biggest moments of my year. My fans should look out - we have amazing plans in store."

Vongani Chinkanda, DIAGEO's Head of Reserve Portfolio says, “Cîroc is about celebrating success and being at the forefront of what’s hot, and Cassper is an epitome of this. He is living his dream. We believe that Cassper has arrived and continues to arrive which makes him the ultimate lifestyle aspiration and match for our brand. Together with Cassper, we will celebrate memorable on arrival moments and provide our consumers the access to new world luxury experiences.” She said, confirming that the partnership undoubtedly cements Cîroc as leading the way in luxury and iconic celebration.

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding portfolio of brands consisting of Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness and many more. Diageo's alcohol beverages are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).

For more information about Diageo, visit www.diageo.com and Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

ENDS