09 Apr 2020


→ Diageo South Africa (owner of brands such as Smirnoff, Tanqueray and Johnnie Walker) has today announced a donation of 10 000 litres of pure alcohol towards the production of the hand sanitizers that the Minnie Dlamini Foundation and Red Cross will be distributing to vulnerable communities during the COVID 19 National Lockdown. In addition, R125,000 has also been donated to the #FeedingSATogether initiative aimed at purchasing of food boxes that will be distributed to more than around 550 needy individuals through the company’s employee volunteerism scheme, Valuing Each Other (VEO).

The non-profit #FeedingSATogether initiative has already seen the delivery of 90 NUTRIWELL food packs to the Khyalethu School near Knysna, and with the help of the South African Red Cross Society (SARCS) a further 200 packs have been distributed to orphanages and old age homes in Soweto, Daveyton, Germiston, Brakpan and Benoni. One NUTRIWELL food pack is normally priced at R250 and can feed a single person for up to one month. Its contents include vegetable soup, soya mince, instant porridge and nutritious instant shakes.

For this initiative NUTRIWELL has made the packs available for a discounted price of R220, and each delivery also includes a hand sanitiser from Minnie Dlamini’s own line of personal beauty products which was produced by Zeta Laboratories, manufacturers of health and beauty products with over 25 years of experience.

Jaguar South Africa, has made available 11 Land Rover vehicles to South African Red Cross Society (SARCS) in its efforts to combat the spread of the virus. The focus of SARCS is on education in vulnerable areas as well as the distribution of protective gear such as masks and gloves, and now NUTRIWELL food packs and MD hand sanitisers.

Diageo SA, Jaguar Land Rover and Minnie Dlamini are now calling on any company, business or individual who can contribute to the cause, to donate to the campaign in order to extend the service to other areas by clicking HERE.

Sibani Mngadi, Corporate Relations Director of Diageo South Africa, said: "We are proud to have partnered with the Minnie Dlamini Foundation, the Red Cross and Jaguar Land Rover to assist vulnerable communities during this trying time. We challenge other Corporates to come on board and support this initiative. Together we can fight and win against this pandemic".

Minnie Dlamini, Jaguar Brand Ambassador, said: "Hunger is a daily battle in South Africa, even outside of the harsh circumstances many find themselves in at the moment. The lockdown period, although absolutely necessary, has shined a light on the fact that malnutrition and hunger is a massive challenge which has only been intensified by this pandemi"

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding portfolio of brands consisting of Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness and many more. Diageo's alcohol beverages are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).

For more information about Diageo, visit www.diageo.com and Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.