19 June 2018


Journalists stand a chance of winning up to R30000 for generating responsible drinking content

Entries into the 2018 Responsible Drinking Media Awards (RDMAs) are now open and Diageo is calling on all members of the South African media to enter.

The RDMAs, is in its eighth year running and recognises journalists and media for their efforts to positively influence perceptions and habits related to the irresponsible use of alcohol.

The awards are open to all South African media who have generated responsible drinking content that talks to the impact of alcohol abuse, including issues such as drink driving, underage drinking, foetal alcohol syndrome, binge drinking and alcohol-related violence.

Any material published between 1 August 2017 and 31 July 2018 on any media platform that aims to support this cause is eligible to enter the 2018 awards and win a prize.

“The RDMAs have become an entrenched part of the Diageo calendar. The increasing number of entries each year, show that there are members of the media who have decided that the abuse of alcohol is a societal issue and one that must be tackled head-on,” says Sibani Mngadi, Corporate Relations Director of Diageo SA.

The 2018 awards will be categorised and split across Best Magazine, Best Newspaper, Best Online, Best Radio, Best TV and Best Up & Coming, with two overarching awards for Journalist of the Year and Media House of the Year. The winner of each category will walk away with R15000 and the Journalist of the Year will double up to win R30000. This, coupled with a public acknowledgment for their efforts to help combat alcohol abuse in South Africa, makes the awards an absolute must to enter.

“Every single entry we receive is testimony to the fact that the media continue to play such an important role in education and engendering social change” says Mngadi.

For more information on the awards and how to enter, journalists can visit https://diageordma.co.za/. Entries are open from now until 31 July 2018 and can either be submitted online or by downloading an entry form and sending it to info@diageordma.co.za.

Winners will be announced at an official awards ceremony in late August.

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding portfolio of brands consisting of Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness and many more. Diageo's alcohol beverages are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).

For more information about Diageo, visit www.diageo.com and Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.