An ode to summer
Introducing watermelon and mint flavour as the newest addition to the Smirnoff Infusions selection.
20 June 2022, Johannesburg: Smirnoff Infusions launched a delicious new watermelon and mint flavour at an exclusive event this past Sunday, 19 June 2022, at the luxurious Shepstone Gardens in Johannesburg. This gave consumers the opportunity to experience the taste and enjoy a colourful vibe in Winter. They were able to enjoy an afternoon of performances by South Africa’s most loved DJs such as the country’s favourite granny, DBN GOGO, socialite and reality TV star, Bobby Blanco to mention a few, over the delicious menu of the watermelon and mint serves.
Smirnoff Infusions boasts a delectable taste profile with a combination of naturally infused ingredients and fruit essence and the new addition is no different. It is a unique blend of the finest spirits infused with the tantalising taste of watermelon and mint to create the perfect balance of flavour and can simply be enjoyed with Indian tonic water.
“The flavoured infused vodka category is growing exceptionally in Mzansi and we are ecstatic to introduce what we would like to believe is another hit to the Smirnoff Infusions flavour selection. As a brand it is important to us that we always introduce consumers to new innovative flavours that are trending globally and locally. After taste testing and much research, we found that the new watermelon and mint flavour could be a great addition to the Smirnoff Infusions family. Infusions delivers a way to enjoy a more interesting drink that is a perfect accompaniment to a balanced lifestyle or any daytime occasion and we can’t wait for consumers to infuse themselves with these new and exciting variants.” says Thembeka Mgobozi, Innovation Manager at Diageo South Africa.
Smirnoff Infusions can be enjoyed simply with tonic and garnished with fruit like strawberry, dried pineapple or fresh mint while drinking responsibly. The infused taste of Smirnoff has an ABV volume of 30% to ensure the perfect balance of natural and fruity flavours. It is sold as a 750ml bottle at a recommended retail price of R159.99 and is available at leading outlets across the country.
For more information check out the SmirnoffSA website follow the brand on social media at @smirnoffsa on Twitter and Instagram. Engage in conversations and share your Smirnoff Infusions moments with us online using the hashtag #SmirnoffInfusions.
Drink Responsibly. Not For Persons Under The Age Of 18.
Follow the Smirnoff Infusions experience on our social media platforms @smirnoffsa Instagram and Twitter using the hashtag #SmirnoffInfusions.
Not For Persons Under The Age Of 18
Diageo is a global leader in beverage alcohol with an outstanding portfolio of brands consisting of Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness and many more. Diageo's alcohol beverages are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).
For more information about Diageo, visit www.diageo.com and Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.