Brand Introduction

We have something for every adult on any occasion and at most price points and formats across white and brown spirits, ready to drink and beer categories.

Our portfolio includes many of the world's leading international brands such as Johnnie Walker, Smirnoff, J&B, Bell's, Captain Morgan, Baileys, and Guinness, to name but a few.

Global giants: Instantly recognisable brands

These world-leading brands have the strength to thrive in difficult economic times. Customers make careful choices about which brands to stock based on their appeal. Consumers spend their money on brands they trust. Also, our brands have the profile, heritage and quality credentials to capitalise on this trend. We have been the architect of the renaissance in Scotch whisky sales in South Africa. Our leadership in the category, spearheaded by Johnnie Walker, Bell's and J&B is a considerable competitive advantage and continues to win the hearts and minds of our consumers.