Our business
Welcome to Diageo South Africa, a wholly owned subsidiary of Diageo and the country’s leading premium spirits company.
With an outstanding collection of over 200 brands including Johnnie Walker, Captain Morgan and Smirnoff, we are excited to help you celebrate life every day, everywhere!
We are a young company with entrepreneurial spirit and determination.
The success of Arthur Guinness, Piotr Smirnoff, John Walker, Charles Tanqueray and many more led to the formation of our parent company in 1997.
Who we are
Our ambition is to become the best performing, most trusted and respected consumer products company in the world.
Every year we produce more than 6.5 billion litres of our brands, from more than 100 manufacturing sites in 30 countries.
Where we operate
We are a company built and sustained through innovation.
Our culture is rooted in a deep sense of our purpose, the personal connections our people have to our brands, our relationships with each other, and our passion to win. Our people created our culture and they keep it strong.