Our history

Diageo is still a relatively young company – we’ve only existed in our current form since 1997 – but our brands and our business have a rich heritage.

We are a company built on the principles and foundations laid by the giants of the drinks industry. As the present day custodians of some of the most iconic brands in the world, we have a responsibility to ensure they remain as relevant today as they have done in the past, and to pass them on to the next generation in even better shape, acting with the same entrepreneurial spirit and determination as our founders.