Africa

Where we operate: Africa map

12

We have 12 breweries across the continent.

70%

We source 70% of agricultural and packaging materials locally.

10m

Since we began our Water of Life programme in 2006, we have brought safe drinking water to more than ten million people.

Markets

We group the countries in Africa into four main markets.

Where we operate: Africa markets

Split of net sales by market

Where we operate: Africa markets

Split of net sales by market

Where we operate: Africa markets

Split of net sales by market

Our key brands

An important element of our strategy in Africa is to invest in local brands such as Tusker, Malta and Senator.

Our key brands

An important element of our strategy in Africa is to invest in local brands such as Tusker, Malta and Senator

Our key brands

An important element of our strategy in Africa is to invest in local brands such as Tusker, Malta and Senator

2016 performance highlights

3%

Net sales increased 3%.

35%

Reserve brands were up 35%.

4%

Spirits net sales grew 4%.

9%

Net sales in Africa Regional Markets grew 9%, led by beer.