Asia Pacific

Where we operate: Asia Pacific map

13%

Asia currently represents 13% of Diageo’s net sales and 11% of our profits.

40%

Diageo is market leader in international premium spirits in South East Asia with a volume share of 40%.

69%

Between 2014 – 2020, 69% of volume growth of total beverage alcohol will come from Asia Pacific.

Markets

We group the countries in Asia Pacific into six main markets.

Where we operate: Asia Pacific markets

Split of net sales by market

Where we operate: Asia Pacific markets

Split of net sales by market

Where we operate: Asia Pacific markets

Split of net sales by market

Our key brands

We have a particular focus in Asia Pacific on premium Scotch brands such as Windsor and McDowell's.

2016 performance highlights

2%

Net sales in Asia Pacific grew 2%.

2%

Australia net sales grew 2% driven by scotch and Guinness.

16%

South East Asia net sales were up 16%.

4%

Reserve brands net sales grew 4%.