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Asia currently represents 13% of Diageo’s net sales and 11% of our profits.
Diageo is market leader in international premium spirits in South East Asia with a volume share of 40%.
Between 2014 – 2020, 69% of volume growth of total beverage alcohol will come from Asia Pacific.
We group the countries in Asia Pacific into six main markets.
Split of net sales by market
We have a particular focus in Asia Pacific on premium Scotch brands such as Windsor and McDowell's.