13%
Asia currently represents 13% of Diageo’s net sales and 11% of our profits.
40%
Diageo is market leader in international premium spirits in South East Asia with a volume share of 40%.
69%
Between 2014 – 2020, 69% of volume growth of total beverage alcohol will come from Asia Pacific.
Markets
We group the countries in Asia Pacific into six main markets.
Split of net sales by market
Split of net sales by market
Split of net sales by market
Our key brands
We have a particular focus in Asia Pacific on premium Scotch brands such as Windsor and McDowell's.
2016 performance highlights
2%
Net sales in Asia Pacific grew 2%.
2%
Australia net sales grew 2% driven by scotch and Guinness.
16%
South East Asia net sales were up 16%.
4%
Reserve brands net sales grew 4%.