#1
Diageo is the largest premium drinks business in Europe.
50
We make, mature and package our brands at more than 50 sites across Europe.
25%
Our distilling capacity has increased by 25% since 2012.
Markets
We group the countries in Europe into three main markets.
Split of net sales by market
Split of net sales by market
Split of net sales by market
Our key brands
We are the largest premium drinks company in Europe with world-leading brands, including Guinness, Smirnoff, and Johnnie Walker.
2016 performance highlights
3%
In Europe net sales were up 3%.
27%
In Russia net sales increased 27%, due to price increases.
2%
Guinness net sales were up 2%.
6%
In Turkey, net sales were up 6% driven by Johnnie Walker.