Europe, Russia and Turkey

Where we operate: Map of Europe

#1

Diageo is the largest premium drinks business in Europe.

50

We make, mature and package our brands at more than 50 sites across Europe.

25%

Our distilling capacity has increased by 25% since 2012.

Markets

We group the countries in Europe into three main markets.

Where we operate: Europe

Split of net sales by market

Where we operate: Europe

Split of net sales by market

Where we operate: Europe

Split of net sales by market

Our key brands

We are the largest premium drinks company in Europe with world-leading brands, including Guinness, Smirnoff, and Johnnie Walker.

2016 performance highlights

3%

In Europe net sales were up 3%.

27%

In Russia net sales increased 27%, due to price increases.                                      

2%

Guinness net sales were up 2%.

6%

In Turkey, net sales were up 6% driven by Johnnie Walker.