Latin America and Caribbean

Where we operate: Latin America and Caribbean map

10%

LAC accounts for almost 10% of total Diageo NSV.

70%

Across LAC we have 70% share of the Scotch category across the region.

100,000

Our flagship community programme, Learning for Life, is providing skills and training to more than 100,000 people across the region.

Markets

We group the countries in Latin America and Caribbean into five main markets.

Where we operate: Latin America and Caribbean markets

Split of net sales by market

Where we operate: Latin America and Caribbean markets

Split of net sales by market

Where we operate: Latin America and Caribbean markets

Split of net sales by market

Our key brands

Building on the popularity of scotch brands such as Buchanan's and Old Parr is a strategic priority in the region.

2016 performance highlights

1%

Net sales grew 1% in the region.                                      

10%

Performance in Mexico was strong with net sales up 10%.

2%

Scotch net sales grew 2% led by Buchanan's and Black and White.

28%

Net sales in Columbia grew 28%.