The people, places and innovations that make diageo what it is today
How we’re meeting our responsibilities to our communities, society and the environment
STAY UP TO DATE WITH THE LATEST DIAGEO NEWS, AND ACCESS OUR LIBRARY OF IMAGES AND VIDEO
LAC accounts for almost 10% of total Diageo NSV.
Across LAC we have 70% share of the Scotch category across the region.
Our flagship community programme, Learning for Life, is providing skills and training to more than 100,000 people across the region.
We group the countries in Latin America and Caribbean into five main markets.
Split of net sales by market
Building on the popularity of scotch brands such as Buchanan's and Old Parr is a strategic priority in the region.
Net sales grew 1% in the region.
Performance in Mexico was strong with net sales up 10%.
Scotch net sales grew 2% led by Buchanan's and Black and White.
Net sales in Columbia grew 28%.