45%
The largest market for premium drinks in the world, North America accounts for around 45% of Diageo’s operating profit.
11
We have 11 bottling, distilling, blending and maturation sites across North America.
400
We distribute our products through more than 400 beer distributors and approximately 40 spirits distributors and brokers.
Markets
We group the countries in North America into three main markets.
Split of net sales by market
Split of net sales by market
Split of net sales by market
Our key brands
North America is the largest market in the world for premium drinks such as Ketel One, Crown Royal, and Johnnie Walker.
2016 performance highlights
3%
Net sales grew 3%.
5%
Reserve brands performance improved, net sales up 5%.
3%
Net sales in US spirits were up 3%.
39bps
Operating margin increased 39bps for the year.