Who we are

We are the world’s leading premium drinks company. We produce an outstanding collection of over 200 brands – old and new, large and small, global and local – that are enjoyed in more than 180 countries around the world.

Our heritage

Diageo was created in 1997 but our business is built on the principles and foundations laid years before by giants of the industry – Arthur Guinness, Charles Tanqueray, Elizabeth Cumming, and many more. Today, we stand on the shoulders of these giants and, inspired by their ideas, philosophy and audacity, act with the same entrepreneurial spirit and determination.

Read more about our rich history

Our business

Our ambition is to create the best performing, most trusted and respected consumer products company in South Africa. We have transformed the alcohol landscape in South Africa, in just over a decade. That journey continues as we aim to create a brand new competitive environment that can only enhance consumer experience and move the industry into a completely different space in the coming decade. The future possibility we are set to create will raise the bar and take the industry to a different level. We will continue to manage our business for growth and we intend to emerge stronger; and we are well-prepared for an economic upturn. Innovation is a key asset to deliver on our 2017 ambitions and we leverage this strength in all that we do and say.

Our values

To fulfil our ambition we know that we must earn the trust and respect of everyone we deal with. That's why our culture is rooted in a deep sense of our purpose and values. These values underpin our business and guide how we work.

  • We're passionate about customers and consumers – our curiosity and customer and consumer insights drive growth. We care for our brands. We're courageous in pursuing their full potential. We're innovative, constantly searching for new ideas that drive growth and developing them across our business.
  • We give ourselves and each other the freedom to succeed because this fosters an entrepreneurial spirit. We trust each other; we're open and challenging. We always behave as a team – when we're together and when we're apart.
  • We're proud of what we do – we act sensitively with the highest standards of integrity and social responsibility. We enjoy and benefit from diversity.
  • We will strive to be the best – we are restless, always learning, always improving. We constantly set high standards and then try hard to exceed them. We deliver results, win where we compete and celebrate our success.
  • We value each other – we seek and benefit from diverse people and perspectives. We strive to create mutually fulfilling relationships and partnerships.

Our leadership

We have more than 32,000 talented people working together to grow our business and nurture our brands.

We want our people to thrive at Diageo. We are committed to their professional and personal development, and ensuring that Diageo is a great place to work.

We have a diverse and vibrant workforce. We look for people with a wide variety of personalities, experiences, and perspectives to create a stimulating and rewarding working environment where everyone can flourish.

View our leadership

Diversity and Inclusion

While being representative of the market that we operate in and embracing the international nature of our business, we acknowledge that through a diverse workforce, our decision-making and outcomes will be so much richer. The diversity in our workplace reflects, but is not restricted to: gender, race, ethnicity, nationality, disability, age, religion, sexuality, education and family status.