01 Jul 2019

Entries into the annual Responsible Drinking Media Awards now open


Diageo SA is pleased to announce that entries for its ninth Responsible Drinking Media Awards (RDMAs) are officially open.

The RDMAs recognise journalists and media at large for their efforts to positively influence perceptions and habits related to the irresponsible use of alcohol. The awards are open to South African journalists who write articles that relate to responsible drinking and the impact of alcohol abuse, including issues such as drink driving, underage drinking, foetal alcohol syndrome, binge drinking and alcohol-related violence. Any material published between 1 August 2018 and 31 August 2019 on any media platform that aims to support this cause is eligible to enter the 2019 awards and win cash prizes.

"The RDMAs have had invaluable support from the South African media over the last few years. The more awareness raised out there about responsible drinking, the more chance we have of positively impacting South Africans and the way they think about their alcohol consumption," says Sibani Mngadi, Corporate Relations Director of Diageo SA.

The 2019 awards will be divided into eight categories across:

  • Best Magazine,
  • Best Newspaper (Commercial),
  • Best Newspaper (Non-Commercial / Community),
  • Best Online,
  • Best TV, Best Radio (Commercial),
  • Best Radio (Non-Commercial / Community), and
  • Best Up & Coming

There are also two overarching awards for Journalist of the Year and Media House of the Year. The winners of each category will walk away with R15,000 and a public acknowledgment for their efforts to help combat alcohol abuse in South Africa.

For more information on the awards and how to enter, journalists can visit https://www.diageo.co.za/en/rdma/. Entries are open from now until 31 August 2019 and can either be submitted online or by downloading an entry form and sending it to events@diageoevents.co.za.

Winners will be announced at an official awards ceremony in October 2019.

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding portfolio of brands consisting of Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness and many more. Diageo's alcohol beverages are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).

For more information about Diageo, visit www.diageo.com and Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.