The winners of the 9th Diageo Responsible Drinking Media Awards (RDMAs) have been announced,
following an awards ceremony held at Four Seasons Westcliff Hotel in Johannesburg last night.
The RDMAs recognise journalists and media at large for their efforts to positively influence
perceptions and habits related to the irresponsible use of alcohol.
Hosted by 702 Talk Radio host, Eusebius McKaiser, the winners were selected by a panel of
judges made up of media experts consisting of Mike Siluma, Dinesh Balliah, Megan Lubke,
Jovial Rantao and Mahlatse Mahlase.
The 2019 RDMA winners who walked away with R15,000 per category are as follows:
Best Magazine went to Anton Pretorius for his article in WineLand Magazine
"Everything in Moderation". This article looked into the growing trend among millennials and
the younger generation to abstain from alcohol, or at least be mindful about how they drink
and what they put into their bodies.
Best Newspaper (Commercial) and Best Online were both won by Marchelle Abrahams
for her article: "Solace at the bottom of a bottle" in The Mercury and IOL. The article tells the
story of Judy who struggles with alcoholism. It also paints an alarming picture of the growing
number of South African women who are becoming prone to alcohol dependency.
Esme Erasmus won Best Newspaper (Community) for "
harms youth - 'cool' kids or 'cool' parents?
" in the TygerBurger. Esme interviews a
number of youths who started drinking early and shows how society’s general acceptance
of underage drinking by teenagers is in fact harmful.
Carol Albertyn Christie won Best TV for her moving expose on Carte Blanche called
"Crashes Not Accidents". The insert was personally inspired and looks into the fatal and
devastating effects of drink driving.
Best Radio (Commercial) was won by Bruce Hong, Keino Kammies & Nicola Bruns for
"Should underage drinking be allowed under parental supervision?" The discussion
was centred around a fascinating debate as to whether it is ok to allow your kids
to drink at home or not.
Pieter Cloete won Best Radio (Community) for his insert on Groot FM called
"The difference between alcoholism and binge drinking – it will shock you". This was an
exploration into the concept of binge-drinking, powered by a panel discussion and the use
of social media.
Best Up & Coming went to Samantha Lee for her article in the
TygerBurger titled "Trends shift to non-alcoholic drinks" speaking to a growing trend
toward alcohol-free socialising.
Journalist of the Year went to Carol Albertyn Christie for the best overall entry and
Media House of the Year was awarded to Media 24 for having had the highest number of
total entries into the awards this year.
Pippa Hudson of Cape Talk was the winner of the Commitment Award, a new award to acknowledge
and recognise individual journalists who consistently make a difference by supporting responsible drinking in
their work, on an ongoing basis.
Finally, to get the South African public involved, Diageo SA opened up all the finalists to a public vote on
Facebook. Reginald Witbooi from the SABC TV took the trophy and was selected as the winner of the
Consumers' Choice Award.
"The RDMAs had a record number of entries in 2019 and we want to thank each and every journalist for
creating such valuable and influential content. These awards are meant to acknowledge their efforts, and
to encourage the media to place the issue of alcohol use and misuse high on the public agenda, amid other
competing social issues in SA," says Sibani Mngadi, Corporate Relations Director of Diageo South Africa.
The winner of each category won R15000 and were publicly acknowledged for their efforts to help combat
alcohol abuse in South Africa. For more information on the awards and how to enter next year,